Reels, available on both Instagram and Facebook, are now an indispensable part of the media mix, and brands can supercharge their results by understanding the creative approaches that most effectively turn attention into action.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Diageo’s CFO declaring the importance of sustained investment in marketing to healthcare brand Sanofi looking to FMCG for marketing guidance, it’s been a busy week. Here is my take.
In the first of a new series looking at what marketers have learned from mistakes, Diageo’s chief innovation officer Mark Sandys shares the story of Guinness 0.0, which is now a best-seller in the non-alcoholic category. The road to success was paved with missteps though, including several false starts and even a full product recall.
Marketing Week is proud to name EY’s Dilraj Athwal as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Tesco has launched its Christmas ad for 2023 – but despite the festive trappings its group customer director Emma Botton says it is important to be consistent for its consumers.
Last week, chairman Richard Walker said the budget supermarket wasn’t putting out a Christmas ad so it could invest in supporting its customers.
The clothing giant promises to regain “legendary marketing” status and move away from tactical executions through a commitment to effectiveness.
Marketing Week is proud to name Giffgaff’s Nerissa Abrahams as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Diageo has increased its marketing investment by 60% since 2017 and intends to continue to step up this spend, despite lowered projections for its profit and sales.
The loss-making chocolate brand has been bought by Mars for £534m, as its new owner looks to boost its premium appeal.
Dr Martens’ non-executive director Ije Nwokorie will take on the newly-created role of chief brand officer.
The hospitality industry thrives on providing customers with experiences designed around their preferences.
The Bisto-owner has committed to “sharpening” its promotional spend in the second half of its financial year, which it expects to drive increased sales volumes.
Food business Princes embarked on a journey to ‘dial up’ the focus on its brands, which include Princes seafood and Napolina, in order to drive distinctiveness and win market share.