Why TikTok campaigns aren’t just for Christmas
Marketing Week PartnerWith the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
How ‘clean rooms’ are delivering privacy-safe solutions for advertisers
Marketing Week PartnerWith customer journeys growing more complex just as third-party insights become more elusive, ‘data clean rooms’ are helping advertisers plan, optimise and measure their impact. Here’s how.
Cut through with creativity on TikTok
Marketing Week PartnerHow the most successful brands on TikTok drive performance through ground-breaking creativity.
The key trends in marketing production for 2024
Marketing Week PartnerIn the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.
How data storytelling puts the customer at the heart of the message
Marketing Week PartnerData storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.
The ‘language of Reels’: What it is and why brands need to learn it
Marketing Week PartnerReels, available on both Instagram and Facebook, are now an indispensable part of the media mix, and brands can supercharge their results by understanding the creative approaches that most effectively turn attention into action.
How to enhance customer loyalty through personalised experiences
Marketing Week PartnerThe hospitality industry thrives on providing customers with experiences designed around their preferences.
Four things we learned at the Festival of Marketing 2023
Marketing Week PartnerA roundup of some of the key insights from our partners at this year’s Festival.
How to harness audiences’ attention in a fragmented media landscape
Marketing Week PartnerToday’s consumers are inundated with media vying for their attention, as delegates heard at this year’s Festival of Marketing. So how can cultivating ‘fandom’ help brands cut through?
Why ‘emotional loyalty’ is the new opportunity for brands
Marketing Week PartnerTrue emotional connections between brands and customers boost revenue as well as retention, but marketers need an accurate understanding of the key trigger moments.
How eBay’s Love Island sponsorship changed the face of pre-loved fashion
Marketing Week PartnerConsumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.
Why brands should be part of the community on TikTok
Marketing Week PartnerMove aside, always-on marketing: brands need to be ‘always in’ to win the trust and attention of TikTok’s diverse communities.
Why marketing must focus on both sales today and loyalty tomorrow
Marketing Week PartnerOptimising marketing budgets for short-term and long-term objectives comes down to finding the sweet spot for customer lifetime value, as Boden’s performance marketing and CRM director revealed at the Festival of Marketing.
How travel brands can inspire wanderlust on TikTok
Marketing Week PartnerTikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.