The supermarket chain’s strategy to “go after both” quality and the cheapest has helped it increase market share by 0.4 percentage points.
Despite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
Research from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
Morrisons’ top marketer says its focus on effectiveness is helping to demonstrate marketing’s role in supporting business growth.
The GfK Consumer Confidence Index demonstrates a positive uplift in consumer confidence – but the impact of the Autumn Statement is yet to be felt.
Weeks after the first Christmas ad teasers launched on 1 November, data from System1 and Kantar reveals which are most effective.
Wall has been with the business for almost five years, most recently in the position of strategy and innovation director.
The Advertising Standards Authority has upheld a complaint against an ad in Toyota’s ‘Born To Roam’ campaign on social responsibility grounds.
The Christmas season invites marketers to launch brand new campaigns but there is a growing body of evidence that continuity of ongoing campaigns can offer greater benefits.
NatWest has been building a culture of creative B2B marketing into its business, focusing on finding underpriced attention across social media to market its B2B products faster and more efficiently.
Tesco has launched its Christmas ad for 2023 – but despite the festive trappings its group customer director Emma Botton says it is important to be consistent for its consumers.