It’s time The Body Shop became exciting as well as ethical
Helen EdwardsThe Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
Launching Gen Z cult brands to new markets – how to get it right
Tom StoneWhen launching established, cult brands in new markets, the importance of cultural insights and behavioural nuances – especially on social – has never been more important.
Coca-Cola CEO: Knowing ‘what not to prioritise’ is just as important for growth
Niamh CarrollEnhanced data capabilities have enabled Coca-Cola to understand better where and how its growth is generated, CEO James Quincey says.
‘We solve problems together’: Candy Crush on why collaboration between marketing and product has been key to its success
Josh StephensonCandy Crush Saga’s vice-president of marketing on why working closely with the product team has been key to the mobile game’s longevity – and its innovations.
Marketoonist on generative AI adoption
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The value of differentiation will only increase as more brands follow the AI herd
Mark RitsonThere are far more pressing issues marketers should be turning their attention to before getting distracted by AI.
Marketoonist on crossing ‘the chasm’
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
AI’s double-edged sword: Will it help or hinder marketing creativity?
Marketing Week PartnerArtificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation.
Marketoonist on innovation and TikTok
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on the impact of ChatGPT
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on virtual reality
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on AI productivity
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lacking in ‘craveability’: Subway overhauls brand to bring it ‘into the future’
Niamh CarrollAfter undertaking extensive consumer research, Subway has overhauled its menu to make it more tempting and prevent “order paralysis”, the first step in its wider transformation plan.
Scaling a premium brand: Peroni on its plan to become a top 10 global beer
Josh StephensonPeroni’s global marketing manager on how it plans to drive growth without sacrificing its premium status.
Sky on how it plans to disrupt a ‘grudge purchase’ market
Josh StephensonSky Protect is the latest push from Sky into a new market, this time home insurance. Its top marketers talk about where its confidence in disruption comes from.