![Sponsor](https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h=193)
Unilever’s CMO of ice cream on prioritising ‘product superiority’ over purpose
CMO Julien Barraux is on a mission to find Unilever’s next billion-euro brand, as its ice cream brands enter a new era as their own business group.
![](https://marketingweek.imgix.net/content/uploads/2022/11/22173616/shutterstock_1512497603.jpg?auto=compress,format&q=60&w=736&h=429)
While Unilever is often held up as a champion of brand purpose, the FMCG giant’s CMO of ice cream Julien Barraux argues that “product superiority” is the primary driver of brand growth.