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News International’s (NI) foray into magazine publishing, announced last Friday, is not the first time the newspaper publisher has attempted such a move. Rupert Murdoch decided as far back as 1987, when he published youth-oriented Sky magazine as a joint venture with French publisher Hachette, that magazines have more global potential than newspapers. A separate […]
Today’s successful brands exploit a value theme rather than a single idea or unique selling point, but the impetus for a theme must come from customers When the Americans first entered the space race, NASA spent a small fortune trying to invent a ballpoint pen that would work in zero gravity. They never found an […]
Coca-Cola, Puma and Ben & Jerry’s have signed up to support this year’s Peace One Day event, which aims to celebrate a day of global ceasefire and non-violence. This year’s event will be held on September 21.