Beyond the hype: What next for NFTs and the metaverse?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
Any new technology goes through up to three stages. The metaverse is currently at stage two, if it’s to get to stage three a focus on customers and ease of use will be essential.
Many companies are eager to explore investments in the metaverse, but what is the best way to go about it?
GfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
TV is among the strongest media for landing effective advertising messages, argues analyst Peter Field – but “the god damn effective” channel remains undervalued compared to its nearest digital rivals considering the business outcomes it offers.
A few years ago purpose was seen as the solution to any brand problem. But now with even cheerleader-in-chief Unilever stepping back, where does purpose go next?
From a rise in brands positioning with competitors to B2B brand building going to the next level and women’s sport becoming ‘commercially sustainable’, 2023 has been a good year for shaking up the status quo.
In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.