John Lewis teases its new Christmas ad
Niamh CarrollThe retailer has hinted at a festive ad hinged on growing traditions. It will be the first developed with new agency Saatchi & Saatchi.
The retailer has hinted at a festive ad hinged on growing traditions. It will be the first developed with new agency Saatchi & Saatchi.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Superdrug’s Matt Walburn on why its VIP Rewards scheme will entice customers to use its app and why the brand prefers digital channels for marcomms.
As a marketer, you can’t always control the variables that decide your budget, but understanding them enables you to make the best case for investment.
A sellout collaboration with vodka brand Absolut saw pasta sauce overtake ketchup as Heinz’s top selling product.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Asos sharing its first “full-funnel” brand platform to the winners of the Marketing Week Awards being revealed, it’s been a busy week. Here is my take.
Marketing Week’s Marketer of the Year on why he wasn’t overawed by the challenge of revamping Boots, key lessons from his career in marketing and his Take That moment.
Asda teased the inclusion of singer Michael Bublé in its Christmas ad last week, with the full ad launching on TV this evening.
Kindness is one of Coca-Cola’s “core values” and is this year the focus of its Christmas campaign.
The UK-based supermarket chain has joined the festive celebrations by highlighting its employees, customers and pop singer Rick Astley.
Boots’ 2023 Christmas campaign features an empathy-led story of a mother and daughter on a mission to pay back Santa.
Sainsbury’s has recorded strong retail sales growth in the first half of its financial year, having eaten into the market share of Aldi and Lidl for the first time.
The latest Women’s Sport Trust research shows 2023’s viewing figures are down on last year’s, but there was record growth in golf, cricket and netball.
Sam Day has been CMO at the price comparison website for nearly six years and is credited with turning the brand around.