‘High-tech, high-touch’: Aston Martin on transforming digital to create personalised experiences
Josh StephensonAston Martin has been overhauling its digital offer to create “almost one-to-one” experiences for potential customers.
Josh Stephenson is the interim features editor responsible for long-form content. He joined Marketing Week in April 2023 after four years at Metro newspaper where he was deputy TV editor. Prior to that he worked at World of Cruising magazine as a features writer.
Aston Martin has been overhauling its digital offer to create “almost one-to-one” experiences for potential customers.
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