How Riot Games topped the Netflix charts by bringing fantasy into reality
Marketing Week ReportersThe video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
The former Marketing Week contributor started his career as an FMCG marketer, before making his mark on the industry as co-founder of one of the “foremost” specialist consultancies for sales promotions.
The Currency of Effectiveness will feature speakers such as Mark Ritson, NatWest CMO Margaret Jobling, Dr Grace Kite and SAS CMO Jennifer Chase on how to define, deliver and measure great effectiveness.
On a mission to re-engage fans of “no-nonsense” soup, Heinz’s limited-edition Christmas Big Soup sold out within three hours and had retailers clamouring to get the product back on shelves.
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Determined to cement its status as a “social media pirate”, Aldi borrowed from the high fashion playbook to ensure its fashion line sold out in four hours.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From escape room-style selection day challenges to recruiting from beyond banking, Starling Bank believes investing in customer service gives the brand the cutting edge.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Reflecting the obsession with stats in sport, BT Sport dug deep into the data behind the online abuse epidemic to start a nationwide conversation about the scale of unseen hate.
While marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
As the UK grapples with a cost of living crisis, which sectors are offering the highest salaries for marketing talent? The Career and Salary Survey examines the state of pay in 2023.